Digital Marketing
Digital marketing is the promotion of a company’s label or business’s products and services via digital channels such as search engines, websites, social media, email, mobile apps, and so on. It entails the use of electronic devices as well as the use of the internet. Join Digital Marketing Course in Chennai to learn more about marketing strategies.
Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM) are the three major types of digital marketing. It can be categorized into three parts: SEO, SMO, and SEM. Email marketing and affiliate marketing, on the other hand, have become essential parts of digital marketing in recent years. As a result, we primarily deal with the following component in digital marketing:
- SEO
- SMO
- SEM
- Email Marketing
- Affiliate Marketing
1. Search Engine Optimization (SEO): This is a method of optimizing the site’s layout and content, as well as conducting promotional activities, in order to improve traffic and, as a result, rank higher on search engine result pages. Join SEO Online Course to shine as SEO Analyst.
On-Page SEO and Off-Page SEO are the two types of SEO
On-Page SEO: This term applies to any of the actions or approaches taken by website owners to improve the traffic and ranking of their sites on search engine result pages. Inside the website, you deal with the aspects of SEO that you have control over, such as meta tags, technical tags, content quality, and so on.
Off-page SEO: This differs from on-page optimization in that it aims to increase traffic but does so in a different way. We work with factors under our control, i.e., inside the website, in On-Page SEO, but steps are taken outside the site, which is not under the control of a website owner, It deals with link building such as blog submission, article submission, forum posting, and so on, are taken in Off-Page SEO.
2. Social Media Optimization (SMO): Through social media sites such as Facebook, LinkedIn, Google+, and Twitter we can increase traffic and therefore ranking of websites. These websites provide an online forum for people to connect with one another and form social networks all over the world. Each social media platform has its own set of features and provides you with a variety of options for driving traffic to your website and promoting your products and services.
3. Search Engine Marketing (SEM): SEM is a digital marketing technique that differs from SEO and SMO in that it requires you to pay search engines such as Google for the promotion of your products and services on SERPs. The more you play, the more likely your ads are to remain at the top of search engine results pages. As a consequence, it is the practice of promoting a company through paid advertisements that occur above organic results on search engine result pages, such as Pay per Click ads (PPC). Learn Digital Marketing Online Course to enhance your skills to grow as Digital Marketer.
4. Email Marketing: Like SMO, PPC, and other forms of marketing, email marketing is one of the most lucrative. It is the practice of sending a commercial message via mail to a group of people, normally potential customers. In basic terms, it refers to the use of emails to promote goods or services as well as to build and maintain client relationships.
5. Affiliate Marketing: Affiliate marketing is a form of digital marketing in which an affiliate is compensated for promoting a company’s or a seller’s goods or services. Each sale earns the affiliate a portion of the profit. As a result, the company pays third-party publishers, known as associates, to drive traffic to the company’s goods and services.
